Vector Marketing Academic Advisory Board

Victoria Crittenden, D.B.A.
Vicky is Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College. Vicky is editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success published by Emerald Group Publishing in 2019. Her research interests are vast but focus currently in entrepreneurship, digitalization, and direct selling. Board member since 2000.

Linda Ferrell, Ph.D.
Linda Ferrell, Ph.D., Roth Family Professor of Marketing and Business Ethics, Harbert College of Business, Auburn University. Her research area involves marketing and business ethics and social responsibility. Board member since 2009.

Joe F. Hair Ph.D.
Joe Hair is Director of the PhD Program and Cleverdon Chair of Business in the Mitchell College of Business, the University of South Alabama. He has authored over 75 book editions. His research interests include entrepreneurship, effective selling and marketing research. Board member since 1988.

Derek Hassay Ph.D.
Dr. Hassay is an Adjunct Professor at the University of Calgary's Haskayne School of Business. His research and teaching interests include: entrepreneurship, innovation and strategic marketing. Board member since 2001.

Robert Peterson Ph.D.
Dr. Peterson holds the John T. Stuart III Centennial Chair in Business Administration at the University of Texas at Austin. His areas of expertise include consumer behavior, marketing communication, marketing models, and marketing strategy. Board member since 1988.

Michael Williams, Ph.D.
Dr. Williams is a professor of marketing in the Meinders School of Business at Oklahoma City University. His research interests are in the areas of customer-orientation, salesperson performance, and organizational culture. Board member since 2001.